Google has just released two new ads on YouTube to showcase some features of its web browser, Chrome. Extensions and Translate are two components that flesh out users’ browsing experiences while simplifying online actions at the same time.
The spots were created by agency BBH, and they’re drop dead adorable.The first illustrates how users can add more functionality and personalize their Chrome browsers with extensions, including ones that support Twitter, images, lightboxing and bookmark syncing. The video features Fats Waller’s “(Do You Intend to Put an End To) A Sweet Beginning?”
http://www.youtube.com/watch?v=c5ryTLrgTbIThe second spot shows off Chrome’s native translation capabilities. The song in this video is “Plastic Sunshine” by Steven Stern and Stuart Hart.
BBH’s Executive Creative Director, Pelle Sjoenell, commented on the accessible feel of the spots. “We wanted to make cousins or nephews to the 2009 films that we created to drive awareness of the overall benefits of Chrome. For Translation we want people to feel the magic of something being automatically translated right in front of them, just like Chrome does. For Extensions, we wanted to put forward the great benefits of adding Extensions to your Chrome browser. Both are un-tech-like product demos, showing the work and genius going on behind creating something that’s essentially very simple to use.”
Without a doubt, these ads give Chrome a magical quality akin to Willy Wonka and Rube Goldberg — a much more user-friendly approach than an attempt to explain the technology or a real-life demo of Extensions or Translate. What do you think of these new spots?
New Google Chrome Ads Show Off Extensions and Translate [VIDEOS]
